Presenting three different versions of the figure to Mattel-including a soldier and a spaceman-the barbarian version of the character was chosen and developed into the character's current form.

He-Man has been singled out for the homoeroticism and gay subtext surrounding his character. Many critics have taken note of his queer-coded nature and perceived homosexuality, especially in his relationships with other male characters, particularly Skeletor. Furthermore, since his creation He-Man has achieved gay icon status and amassed an LGBT following-specifically amongst gay men. Moreover, the character has been noted for his sex appeal towards gay men. The queer reading of He-Man's character and his relationship with Skeletor has also been utilized in advertisements and for charity.

2.2.1 He-Man and the Masters of the Universe (1983).2.2.3 The New Adventures of He-Man (1990).